The Visionary

Starting off as Springs15, where the vibrant tapestry of Eastern Asian culture comes to life under the visionary leadership of our founder, Sehee Lee. Sehee's journey is one of passion, innovation, and a deep-seated commitment to sharing the richness of Eastern Asian heritage with the UAE community.

With a distinguished background in working with renowned music labels in South Korea, Sehee's path led her to Dubai, where she continued her mission as a K-pop promoter and organizer of Korean activations. However, her aspirations transcended mere entertainment. Sehee envisioned a platform that not only brought K-pop enthusiasts closer to their idols but also served as a beacon for authentic Eastern Asian culture in the region.

Springs15 emerged from this vision—a dynamic platform dedicated to crafting immersive experiences that connect individuals with the essence of Eastern Asian culture. While initially rooted in K-pop activations, Sehee's underlying goal was always to advocate for a deeper understanding and appreciation of Eastern Asian heritage.

From organizing performances by Eastern Asian talents to hosting cultural events and facilitating Asian brand launches, Springs15 has blossomed into a hub of cultural exchange and celebration. Sehee's passion for promoting creative Asians living in the region has led to collaborations with local businesses, showcasing their unique products through Asian markets organized by Springs15.

Yet, Sehee's vision extends further. As Springs15 evolves, we are steadfast in our commitment to building a foundational hub of Eastern Asian culture in the heart of the UAE. Our journey inevitably leads us to the transformation of Springs15 into S15 The Lab, an innovative platform poised to expand its reach beyond traditional boundaries.

S15 The Lab will not only continue its mission of celebrating Eastern Asian culture but will also take on projects with Asian brands and talents in a myriad of fields and industries. Through this transformation, S15 The Lab will introduce and showcase certain facets of Korea's high culture, creating tantalizing projects that resonate with varied social groups.

Join us as we embark on this transformative journey, where S15 The Lab will be at the forefront of celebrating Eastern Asian culture, fostering creativity, and bridging diverse communities through captivating projects and collaborations.