The creator assembles a project page made up of 1) their unique idea, 2) their specific plans, 3) the reward or service the backers will receive. The registered project will be exposed to the general public and users can pledge money for projects of their choice. By doing so, cards are not charged immediately and will only be charged if the target budget is reached within the deadline.
If the project fails to collect the needed budget, all scheduled transactions are cancelled, and the creator does not receive any money. If the goal is reached, the money is supplied to the creator who proceeds with the promised project. The final creation is eventually provided to backers who contributed to the project.
Creators must use the supplied money to create the promised project, and should exert their utmost effort to deliver the product as promised in the original product pitch. However, if faced with unforeseen changes in the final creation or delays in its delivery, creators are obliged to diligently explain and settle these changes with backers. Responsibility for any changes in project completion— i.e. delay or failure—is assigned to the creator.
[Disclaimer: Springs15 is a platform provider—not the creator of independent projects—and thus does not directly oversee sales. Creators are responsible for the completion of projects, the delivery of products to supporters, and are liable for any legal disputes that may arise with backers.]